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Kentucky Derby Corporate Opportunities

The Kentucky Derby is the most watched two minutes in sports all year. There are ample opportunities for marketing and exposure. Entrigue's experienced consultants are available for corporate support, marketing facilitation, and event activation. As knowledgeable and connected industry insiders, we can help your marketing agency or business secure the Kentucky Derby sponsorship package you desire, whether that be jockey sponsorship, official sponsorship, team sponsorship, or participation in the many Derby week events.


Our consultants are available to support marketers and executives during prep and on-site. In addition, our experienced "corporate handlers" cannot only facilitate your Derby deal, but create an enjoyable experience for your Derby day in the office.


We also have experience coordinating custom Derby trips as staff events with personalized itineraries.


Jockeys are available as special event guests and public speakers for private and public appearances.



Contact us today to plan Derby 2020


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Derby Stats

Attendance: 157,000+



Viewership: 15 million



Digital Unique Viewers: 337,000



The Kentucky Derby "outdrew the last round of the Masters (8.7) and the NFL Draft's first night (8.4)"*


The Derby has a $400 million economic impact on the Louisville region. 


The various events throughout Derby Week generate $2 million+ for charities.  Previous charities have included the American Red Cross, Leukemia and Lymphoma Society, Multiple Sclerosis Society, and more.




Entrigue is a proud partner


Derby Demographics

Viewer Demos:

There are an estimated 2.8 million households in the United States interested in horse racing. 


More than 50% of horse racing fans are between the ages of 40-50 years of age.


90% of females in attendance wear a hat and the average Derby hat cost is $750. 

Off to the Races

The Kentucky Derby is known as the greatest two minutes in sports - for its approximate run time. It is a top rank, Grade I Stakes race for 3-year-old thoroughbred horses.


The 20 horses racing in the Kentucky Derby have accumulated points in 35 races across the country and world in order to be there and compete for the winning purse of two million dollars.


An exciting week of fun-filled parties lead up to the Kentucky Oaks on Friday, a Grade I Stakes race for 3-year-old thoroughbred fillies. The winning filly is given a garland of lilies - appropriately named "lilies for fillies." Traditionally, many attendees wear pink on this day in support of breast cancer survivors. Pink Lily cocktails are the day's themed beverage.


On Derby day it's considered good luck to wear a hat and a full day of racing culminates in the Kentucky Derby. Test your handicapping skills before the big race and practice your "win", "place", and "show" wagers throughout the afternoon - or enjoy a mint julep and a cigar.

Entrigue is a proud partner of

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