MEET THE TEAM
A dedicated full-service marketing consultancy, Entrigue knows how to handle your campaign with expertise. We are entrepreneurs too. So as marketing and brand experts, we understand the unique challenges and opportunities of our clients. With our creative insightful approach to sophisticated communication, we tailor each service package to address your individual market and goals to strategically approach consumers and clients.
Our 'win-win' approach works to help your company develop brand and consumer relationships where all parties benefit in growth. We are the only equestrian marketing agency working across all major equestrian sports - horse racing, dressage, showjumping and eventing - that also has strong relationships and consultancy links to leading companies in many other fields. Whether you need a comprehensive marketing campaign, brand strategy, equine public relations, rider sponsorship packages, equestrian ads, or graphics and web design, we have the tools to help you achieve your goals.
We have a proven track record in brand development, marketing, strategic business planning, sales, and web design. To find out more about our small business development services, please contact us.
Entrigue Consulting offers its clients Full service equestrian marketing, brand strategies, equestrian sponsorship development, website design and rider representation.
See the Entrigue Team below.
Founder and CEO
Kelly Artz holds an MFA in Film and Television Production from UCLA and Bachelors in Psychology from the University of Northern Colorado. Kelly founded Entrigue to combine her skills of production and marketing in an area she is passionate about. An avid eventer turned FEI dressage rider, with a knack for marketing and branding, her connections in American Thoroughbred Horse Racing, Dressage, and Eventing has led her to help equestrian brands and professional riders across all the horse sports strategize their digital identity. She has represented many Olympians and top riders including: Laura Graves, Will Simpson, Sarah Lockman, Marie Meyers, Marisa Festerling, David Marcus, and jockey Kayla Stra. Kelly has collaborated with some of the largest organizations in equestrian sports including the Kentucky Derby, Breeder's Cup, Adequan Global Dressage Festival, and Longines Global Champions Tour.
Helene Langer is an Accounting Specialist who focuses on small to medium size Business Operations and Management. She holds a Bachelors in Business Marketing from California State University, Long Beach and is a Quickbooks Certified ProAdvisor. She has extensive experience managing commercial real estate and handles the business operations for many Equine Professionals across the country. In her spare time, Helene enjoys hanging out with her family, riding and off-roading.
Lexi DiBenedetto was born and raised off the Cape Fear coast in Wilmington, NC. At a young age, she relocated to LA to work as a full-time actor, and has managed her career and worked at a professional level ever since. She also grew up riding hunter jumpers with a love for horses that began at the mere age of 4. With a passion for all things creative - and a soft spot for anything Equine related, Lexi is excited to work with Entrigue and share her unique perspective. She prioritizes a creative outlook, with focused and dedicated execution.
Claire Trafton holds a MBA, BS in Equestrian Science, and a BS in Business Marketing from William Woods University. Originally from Colorado, she not only discovered her passion for horses, but her love for hiking, traveling, reading, and being outside in the sun. Claire is also an equestrian and has worked and shown horses in the western disciplines, from reining to western pleasure. Claire loves combining her love of horses and training with her marketing interests and talents. Claire works on a variety of projects for Entrigue's clients, from website edits to digital ads, creative design, social media, and more.
Nicole Williams grew up in New York and started riding horses at the age of nine when she moved to Virginia. She spent many years showing in local and rated shows which grew her love for the sport. While attending Florida Atlantic University for her degree in sociology, she also competed in the equitation with FAU’s IHSA team. Nicole knew from the start that she wanted to incorporate horses into her career and is excited to work with clients at Entrigue while still riding in the hunter/jumper ring!
Sr Digital Strategist
Angelica Rozewicz is a digital marketer and senior strategist, who got her start in digital marketing in 2005. She specializes in digital sales utilizing paid and organic traffic strategies. Her mission is to bring the power of the internet to small and medium sized businesses that would otherwise be lost in the online world. At Entrigue, she oversees the management of both social media and Google ads, and helps our team strategically continue to optimize and scale our clients' digital ad campaigns.
Michaela Meyers is an Ad Operations Specialist with 10 years of experience working with various digital advertising platforms across several industries (Music, Retail, Film, Sports, Events, Streaming). She originally hails from San Luis Obispo, CA and made Los Angeles her home base after graduating from Pepperdine University. A comedian at heart - she is the proud Alum of The Groundlings Theater and Second City LA. In her free time, Michaela enjoys traveling, camping, and cooking.
Graduated with a bachelors in Journalism and Media Studies, Romel continued his education and pursued his masters in Computer Science while working in radio for KOMP 92.3, in Las Vegas, Nevada. Over seven years of web development experience in a variety of tech and marketing industries, Romel applied what he learned and turned it in a lucrative Limited Liability Company (LLC); whether its from his part time or full time career, Romel works 24/7. On occasion he does take days off unplugged and travels as much as he can or spends time with his daughter.
Natalie is a New Jersey native with a BA in fine arts from Montclair State University. After graduation she spent time in the San Francisco Bay Area, and then later relocated to Lexington, KY. Her background includes 20 years in web design and development with a life long passion as a hunter jumper. More recently, while living in Kentucky, Natalie has fallen in love with the world of thoroughbred racing. This new found love led to a horse racing partnership with Brilliant Racing where she is a managing partner. Natalie is excited to share her many years of expertise with Entrigue.
Cindy Gamel is a website designer and coder with over 20 years of experience. She excels in developing custom WordPress themes and aims to make the internet a more meaningful, accessible, and usable place. She attended Goldsmiths College in London and earned a BA in Fine Arts, focusing on painting and photography.
Kristin Lee is the owner and founder of Kristin Lee Photography LLC. She attended Brooks Institute for Photography, obtaining her Bachelor of Fine Arts in Professional Photography in 2012. She has photographed covers for Sidelines, Special Olympics 2015, and more. It is about capturing that one moment for riders and their horses. Kristin is a leading equestrian photographer of Los Angeles circuit horse shows, products shoots, editorials and brand photo shoots. Kristin is available to Entrigue clients to capture lifestyle content for social, ads, press, and more.
Erin Prutow is a California attorney whose practice focuses primarily on equine law and estate planning. She graduated summa cum laude from Oklahoma State University with decorated honors for community service, leadership, and athletics. She was captain of the NCAA Division I nationally ranked equestrian team and received her juris doctorate from Emory University School of Law. Erin provides in-house counsel to Entrigue Consulting and California/Florida-based clients with legal services. Erin is happy to assist with business formation documents, official letters, syndicates, contracts and more!
Manhea Joey Kim
Manhea Joey Kim is a multi-talented director, editor, & graphic designer with an excellent eye for visual design and a strong sense of story. A Southern California native & a lover of satire and social commentary expressed through art, Joey is also a six-year veteran of the United States Navy who served as a combat photographer and video journalist. A proud graduate of SERE (Survival, Evasion, Resistance and Escape) training, Joey also holds advanced degrees in both film production/directing & supply chain management/logistics.
CPA, MBA, Tax Specialist
Jane Smith has worked in a variety of accounting, finance, estimating, budget, audit, and compliance positions in a $40B corporation, for the US government, and for several smaller companies. She currently maintains a tax and consulting practice based in Orlando, Florida, and is a CPA licensed in Colorado.