© 2019 Entrigue Consulting


A dedicated full-service marketing consultancy, Entrigue knows how to handle your campaign with expertise. We are entrepreneurs too. So as marketing and brand experts, we understand the unique challenges and opportunities of our clients.  With our creative insightful approach to sophisticated communication, we tailor each service package to address your individual market and goals to strategically approach consumers and clients.


Our 'win-win' approach works to help your company develop brand and consumer relationships where all parties benefit in growth. We are the only equestrian marketing company working across all major equestrian sports - horse racing, dressage, showjumping and eventing - that also has strong relationships and consultancy links to leading companies in many other fields. Whether you need a comprehensive marketing campaign, brand strategy, rider sponsorship packages, or graphics and web design, we have the tools to help you achieve your goals. 


We have a proven track record in brand development, marketing, strategic business planning, sales, and web design.  To find out more about our small business development services, please contact us.



Entrigue Consulting offers its clients Full service equestrian marketing, brand strategies, equestrian sponsorship development, website design and rider representation. 

See the Entrigue Team below.

Kelly Artz
Founder and CEO

Kelly Artz holds an MFA in Film and Television Production from UCLA and Bachelors in Psychology from the University of Northern Colorado. Kelly founded Entrigue to combine her skills of production and marketing in an area she is passionate about. An avid three day eventer, with a knack for marketing and branding, her connections in American Thoroughbred Horse Racing, Dressage, and Eventing led her to begin helping equestrian brands across all the horse sports strategize.

Equine marketing, equestrian marketing,rider management, marketing consultants, equestrian website design, jockey sponsors, equestrian sponsors, e-commerce

Kelsey Russek
Jr Consultant

Kelsey attended Texas A&M University studying Sports Management and Business while still competing in the "A" and "AA" Jumper circuit. Her love for everything equine came from her mom who was also bit by the horse-bug when she was young. She had great success on the local circuit, winning year end champion in each division. She has two horses, Catano and Zeke, a young Irish Sport Horse who she mostly competes with in the rated shows.

Helene Langer

Helene Langer is an Accounting Specialist who focuses on small to medium size Business Operations and Management. She holds a Bachelors in Business Marketing from California State University, Long Beach and is a Quickbooks Certified ProAdvisor. She has extensive experience managing commercial real estate and handles the business operations for many Equine Professionals across the country. In her spare time, Helene enjoys hanging out with her family, riding and off-roading. 

Michaela Meyers
Google Ads Specialist

Michaela Meyers is an Ad Operations Specialist with 10 years of experience working with various digital advertising platforms across several industries (Music, Retail, Film, Sports, Events, Streaming). She originally hails from San Luis Obispo, CA and made Los Angeles her home base after graduating from Pepperdine University. A comedian at heart - she is the proud Alum of The Groundlings Theater and Second City LA. In her free time, Michaela enjoys traveling, camping, and cooking.

Kaitlyn Schultz
Copywriter & Digital Marketer

Kaitlyn Schultz is a certified copywriter who brings 20+ years of horse experience and a BS in Animal Science - Equine Science from Texas A&M University to Entrigue. Her goal is to help each and every client succeed through unique and eye-catching copy. She is a Texas girl living in Iowa, who has a deep love of travel. Kaitlyn and her husband lived in Scotland for the first part of their marriage and even had the opportunity to live the millennial dream and backpack Europe for four months. Kaitlyn and her husband recently welcomed a baby boy who loves accompanying his mom to the barn every day. When not at the barn, you can find Kaitlyn enjoying time with her two dogs or baking up a storm in the kitchen

Jennifer Robertson
Web Designer

Jennifer Robertson is a digital marketing and website specialist with over 10 years'e experience in marketing across multiple industries. She is a whizz with any website management system and is a firm believer that digital tools and websites should help, not hinder, small and medium-sized businesses. She has an MBA from the Haas School of Business at UC Berkeley, a BA from Queen Margaret University, and an associate's from the University of Edinburgh. She's based in California and is a fan of the great outdoors. When she's not outdoors, you will find her in the kitchen baking a treat or two.

Jane Smith
CPA, MBA, Tax Specialist

Jane Smith has worked in a variety of accounting, finance, estimating, budget, audit, and compliance positions in a $40B corporation, for the US government, and for several smaller companies.  She currently maintains a tax and consulting practice based in Orlando, Florida, and is a CPA licensed in Colorado.

Kristin Lee
Claire Trafton

Claire Trafton holds a MBA, BS in Equestrian Science, and a BS in Business Marketing from William Woods University. She is from Colorado where she not only discovered her passion for horses, but her love for hiking, traveling, reading, and being outside in the sun. Claire is also an equestrian and has worked and shown horses in the western disciplines, from reining to western pleasure. Claire loves combining her love of horses and training with her marketing interests and talents. 

Allie Dunkin
Jr Consultant

Allie Dunkin is currently a graduate assistant completing her MBA at William Woods University. She also holds a BS in Equine Administration, as well as a BS in Business Marketing. Allie is originally from Missouri, where she grew up riding western all-around in AQHA and PTHA circuits. Throughout college, she has taken advantage of working with several all-around trainers all over the United States. Once completing her education, Allie hopes to combine her degrees by working towards a career that involves her passion of horses and marketing.

Shelby Thompson
Google Ads Specialist

Shelby Thompson is a Digital Paid Ads Manager of Saginaw, MI with experience rooted in automotive marketing across a wide variety of advertising platforms. She holds a Bachelors in Communication with a minor in Spanish from Saginaw Valley State University where she was also a division II college soccer player. Shelby manages a paid advertising team for a billion-dollar enterprise with a commitment to producing unrivaled marketing strategy. When she’s not working, Shelby can be found in the gym or pursuing her passion of waterskiing; in which she is nationally-ranked.

Megan Cahak
Creative Copywriter

Megan Cahak is a creative copywriter with a knack for crafting a variety of content with flair, finesse, and quick wit. After graduating from UW Stout with a bachelor's in Professional Communication and Emerging Media, Megan kicked off her writing career as a corporate technical writer. Five years in, Megan went rogue and founded a copywriting company focused on helping small businesses grow online and in real life. Looking for a way to put her 18 years of equine knowledge to good use, she began seeking out local horse clients and writing working words to boost their business growth. Her equine clients also conveniently give her every excuse to work from the barn and horse around. When she's not riding, you'll find her writing, chasing kids, boating, or spending time with her family.

Carol Shearer
Web Designer

Carol Shearer is a web designer with years of experience in local government. She has a particular passion for helping small business owners and non-profit organizations achieve a professional web presence.  She has been involved in the equestrian community since 2005, when her daughter fell in love with riding.  After years following & supporting her daughter’s riding career, she brings unique insights to her work helping equestrian professionals and businesses with beautiful websites.

Erin Prutow

Erin Prutow is a California attorney whose practice focuses primarily on equine law and estate planning. She graduated summa cum laude from Oklahoma State University with decorated honors for community service, leadership, and athletics. She was captain of the NCAA Division I nationally ranked equestrian team and received her juris doctorate from Emory University School of Law before relocating to Southern California. Having worked in business management, Erin is experienced in entertainment law, tax, accounting, and business law. Erin provides in-house counsel to Entrigue Consulting and California/Florida-based clients with legal services. For clients outside of CA and FL she is available as a business consultant. Erin is happy to assist with business formation documents, official letters, syndicates, contracts and more! When she's not riding horses, Erin can be found mountain biking, surfing, or hiking with friends.

Manhea Joey Kim
Graphic Artist

Manhea Joey Kim is a multi-talented director, editor, & graphic designer with an excellent eye for visual design and a strong sense of story. A Southern California native & a lover of satire and social commentary expressed through art, Joey is also a six-year veteran of the United States Navy who served as a combat photographer and video journalist. A proud graduate of SERE (Survival, Evasion, Resistance and Escape) training, Joey also holds advanced degrees in both film production/directing & supply chain management/logistics.


Kristin Lee is the owner and founder of Kristin Lee Photography LLC. Her love for horses has helped transition her to a leading photographer in the equestrian community.  She attended Brooks Institute for Photography, obtaining her Bachelor of Fine Arts in Professional Photography in 2012. She has photographed covers for Sidelines, Special Olympics 2015, and more. It is about capturing that one moment for riders and their horses.


Kristin is a leading equestrian photographer of Los Angeles circuit horse shows, products shoots, editorials and brand photo shoots. Kristin is available to Entrigue clients to capture lifestyle content for social, ads, press, and more.