A dedicated full-service marketing consultancy, Entrigue knows how to handle your campaign with expertise. We are entrepreneurs too. So as marketing and brand experts, we understand the unique challenges and opportunities of our clients.  With our creative insightful approach to sophisticated communication, we tailor each service package to address your individual market and goals to strategically approach consumers and clients.


Our 'win-win' approach works to help your company develop brand and consumer relationships where all parties benefit in growth. We are the only equestrian marketing agency working across all major equestrian sports - horse racing, dressage, showjumping and eventing - that also has strong relationships and consultancy links to leading companies in many other fields. Whether you need a comprehensive marketing campaign, brand strategy, equine public relations, rider sponsorship packages, equestrian ads, or graphics and web design, we have the tools to help you achieve your goals. 


We have a proven track record in brand development, marketing, strategic business planning, sales, and web design.  To find out more about our small business development services, please contact us.



Entrigue Consulting offers its clients Full service equestrian marketing, brand strategies, equestrian sponsorship development, website design and rider representation. 

See the Entrigue Team below.

Kelly Artz
Founder and CEO

Kelly Artz holds an MFA in Film and Television Production from UCLA and Bachelors in Psychology from the University of Northern Colorado. Kelly founded Entrigue to combine her skills of production and marketing in an area she is passionate about. An avid eventer turned FEI dressage rider, with a knack for marketing and branding, her connections in American Thoroughbred Horse Racing, Dressage, and Eventing has led her to help equestrian brands and professional riders across all the horse sports strategize their digital identity. She has represented many Olympians and top riders including: Laura Graves, Will Simpson, Sarah Lockman, Marie Meyers, Marisa Festerling, David Marcus, and jockey Kayla Stra. Kelly has collaborated with some of the largest organizations in equestrian sports including the Kentucky Derby, Breeder's Cup, Adequan Global Dressage Festival, and Longines Global Champions Tour.

Claire Trafton
Senior Consultant

Claire Trafton holds a MBA, BS in Equestrian Science, and a BS in Business Marketing from William Woods University. Originally from Colorado, she not only discovered her passion for horses, but her love for hiking, traveling, reading, and being outside in the sun. Claire is also an equestrian and has worked and shown horses in the western disciplines, from reining to western pleasure. Claire loves combining her love of horses and training with her marketing interests and talents. Claire works on a variety of projects for Entrigue's clients, from website edits to digital ads, creative design, social media, and more. 

Equine marketing, equestrian marketing,rider management, marketing consultants, equestrian website design, jockey sponsors, equestrian sponsors, e-commerce

Allie Dunkin

Allie Dunkin is currently a graduate assistant completing her MBA at William Woods University. She also holds a BS in Equine Administration, as well as a BS in Business Marketing. Allie is originally from Missouri, where she grew up riding western all-around in AQHA and PTHA circuits. Throughout college, she has taken advantage of working with several all-around trainers all over the United States. Once completing her education, Allie hopes to combine her degrees by working towards a career that involves her passion of horses and marketing.

Helene Langer

Helene Langer is an Accounting Specialist who focuses on small to medium size Business Operations and Management. She holds a Bachelors in Business Marketing from California State University, Long Beach and is a Quickbooks Certified ProAdvisor. She has extensive experience managing commercial real estate and handles the business operations for many Equine Professionals across the country. In her spare time, Helene enjoys hanging out with her family, riding and off-roading. 

Michaela Meyers
SEM Specialist

Michaela Meyers is an Ad Operations Specialist with 10 years of experience working with various digital advertising platforms across several industries (Music, Retail, Film, Sports, Events, Streaming). She originally hails from San Luis Obispo, CA and made Los Angeles her home base after graduating from Pepperdine University. A comedian at heart - she is the proud Alum of The Groundlings Theater and Second City LA. In her free time, Michaela enjoys traveling, camping, and cooking.

Karlyle Walker
Web Developer

Karlyle Walker has a diverse and experienced background in web development, SEO, and graphic design. Having obtained a Fine Arts Bachelors in Graphic Design and a Computer Information Systems Bachelors in Web Development from Colorado State University, his knowledge base is well rounded and is able to wear many hats at work. He has worked with brands like New Belgium Brewery, Celestial Seasonings, and Nike. Outside of work he enjoys playing guitar, hiking, riding his road bike, and producing music.

Kaitlyn Schultz
Digital Consultant

Kaitlyn Schultz is a certified copywriter, web developer, and ads manager who brings 20+ years of horse experience and a BS in Animal Science - Equine Science from Texas A&M University to Entrigue. Her goal is to help each and every client succeed through unique and eye-catching digital marketing. She is a Texas girl living in Iowa, who has a deep love of travel. When not at the barn, you can find Kaitlyn enjoying time with her two dogs or baking up a storm in the kitchen.

Carol Shearer
Web Designer

Carol Shearer is a web designer with years of experience in local government. She has a particular passion for helping small business owners and non-profit organizations achieve a professional web presence.  She has been involved in the equestrian community since 2005, when her daughter fell in love with riding.  After years following & supporting her daughter’s riding career, she brings unique insights to her work helping equestrian professionals and businesses with beautiful websites.

Erin Prutow

Erin Prutow is a California attorney whose practice focuses primarily on equine law and estate planning. She graduated summa cum laude from Oklahoma State University with decorated honors for community service, leadership, and athletics. She was captain of the NCAA Division I nationally ranked equestrian team and received her juris doctorate from Emory University School of Law before relocating to Southern California. Having worked in business management, Erin is experienced in entertainment law, tax, accounting, and business law. Erin provides in-house counsel to Entrigue Consulting and California/Florida-based clients with legal services. For clients outside of CA and FL she is available as a business consultant. Erin is happy to assist with business formation documents, official letters, syndicates, contracts and more! When she's not riding horses, Erin can be found mountain biking, surfing, or hiking with friends.

Kristin Lee

Kristin Lee is the owner and founder of Kristin Lee Photography LLC. Her love for horses has helped transition her to a leading photographer in the equestrian community.  She attended Brooks Institute for Photography, obtaining her Bachelor of Fine Arts in Professional Photography in 2012. She has photographed covers for Sidelines, Special Olympics 2015, and more. It is about capturing that one moment for riders and their horses.


Kristin is a leading equestrian photographer of Los Angeles circuit horse shows, products shoots, editorials and brand photo shoots. Kristin is available to Entrigue clients to capture lifestyle content for social, ads, press, and more.



Manhea Joey Kim
Graphic Artist

Manhea Joey Kim is a multi-talented director, editor, & graphic designer with an excellent eye for visual design and a strong sense of story. A Southern California native & a lover of satire and social commentary expressed through art, Joey is also a six-year veteran of the United States Navy who served as a combat photographer and video journalist. A proud graduate of SERE (Survival, Evasion, Resistance and Escape) training, Joey also holds advanced degrees in both film production/directing & supply chain management/logistics.


Jane Smith
CPA, MBA, Tax Specialist

Jane Smith has worked in a variety of accounting, finance, estimating, budget, audit, and compliance positions in a $40B corporation, for the US government, and for several smaller companies.  She currently maintains a tax and consulting practice based in Orlando, Florida, and is a CPA licensed in Colorado.

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