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Meet The Team

A dedicated full-service digital marketing and creative agency, Entrigue knows how to handle your campaign with expertise. We are entrepreneurs, too. So as marketing and brand experts, we understand the unique challenges and opportunities of our clients.  With our creative insightful approach to sophisticated communication, we tailor each service package to address your individual market and goals to strategically approach consumers and clients.


Our 'win-win' approach works to help your company develop brand and consumer relationships where all parties benefit in growth. We are the only equestrian marketing agency working across all major equestrian sports - horse racing, dressage, show jumping and eventing - that also has strong relationships and consultancy links to leading companies in many other fields. Whether you need a comprehensive marketing campaign, brand strategy, equine public relations, rider sponsorship packages, equestrian ads, or graphics and web design, we have the tools to help you achieve your goals. 


We have a proven track record in brand development, marketing, strategic business planning, sales, and web design.  To find out more about our small business development services, please contact us.

Entrigue Consulting offers its clients Full service equestrian marketing, brand strategies, equestrian sponsorship development, website design and rider representation. 

Kelly Artz
Founder and CEO

Kelly Artz holds an MFA in Film and Television Production from UCLA and Bachelors in Psychology from the University of Northern Colorado. Kelly founded Entrigue to combine her skills of production and marketing in an area she is passionate about. An avid eventer turned FEI dressage rider, with a knack for marketing and branding, her connections in American Thoroughbred Horse Racing, Dressage, and Eventing led her to help equestrian brands and professional riders across horse sports strategize their digital identity. She has represented many Olympians and top riders including: Laura Graves, Will Simpson, Sarah Tubman (Lockman), Marie Meyers, Marisa Festerling, David Marcus, and jockey Kayla Stra. Kelly has collaborated with some of the largest organizations in equestrian sports including the Kentucky Derby, Breeder's Cup, Adequan Global Dressage Festival, and Longines Global Champions Tour.

Sean Moher-Smith, Creative Director
Sean Mosher-Smith
Creative Director

Sean Mosher-Smith is an award-winning creative director with over 20 years of experience in the creative marketing and entertainment industries building brand campaigns for a wide variety of global companies. He specializes in creative direction for consumer and trade identity design, packaging, imaging, illustration, and interior design. Sean served as VP/Creative Director for Virgin and Capitol Records, overseeing all imaging and creative direction for artists such as Lenny Kravitz, The Rolling Stones, Christina Aguilera, Iggy Pop, Dave Matthews Band, Courtney Love, Tori Amos, and Joss Stone. Other clients have included Remy Martin, Google, Virgin, Sony, Burberry, Sirius, Nickelodeon, Victoria Secret, Johnson & Johnson, Warner Brothers, Universal, Sephora, ESPN XGames, Nike, Adidas, Kyocera, Mercedes, and more.

Crhistine Devore, Head of Operations

Christine Devore

Head of Operations 

Christine Devore is a seasoned digital executive, leader and strategist with over 30 years experience working in the fields of web development, branding, business communications, operational management, and marketing. Attending Pepperdine University, Christine loved studying by the beach, and fell in love with the general region, living in the Ventura County area for many years. Christine developed a passion for equestrian sports with the import of her heart horse, who she shared an 18 year journey with her horse Carthago through both Show Jumping and Dressage. 

Helene Langer, Controller
Helene Langer

Helene Langer is an Accounting Specialist who focuses on small to medium size Business Operations and Management. She holds a Bachelors in Business Marketing from California State University, Long Beach and is a Quickbooks Certified ProAdvisor. She has extensive experience managing commercial real estate and handles the business operations for many Equine Professionals across the country. In her spare time, Helene enjoys hanging out with her family, riding and off-roading. 

Alana Roberts
Business Consultant & Mediation Specialist

Alana Roberts is a passionate equestrian and mediator, focusing on the resolution of disputes and conflict prevention in the horse industry. Her career complements her lifelong love of dressage and allows her to devote time and treats to her 13.3 hand pony mare, Dixie. A graduate of the University at Buffalo School of Law and Mount Holyoke College, with a double major in sociology & philosophy, Alana’s background led her to embrace mediation’s collaborative approach rather than relying on adversarial legal methods such as litigation. Alana's expertise in civil and commercial disputes is underscored by her profound appreciation for the importance of reputation and relationships. Unlike litigation, which can often strain these vital elements, she believes in the power of mediation and alternative dispute resolution to foster confidential processes that aim for win/win outcomes. 

Cindy Dawn Business Consultant
Cynthia "Cindy" Dawn

Cynthia “Cindy” Dawn is a seasoned content writer, creative consultant, and event coordinator with more than 20 years of experience. After graduating with a BA in Communications and Business, she worked with Warner Bros., HBO, LeFrak Productions, and several other high profile production studios, media companies, and celebrities before following her entrepreneurial spirit and becoming freelance. Cindy has a passion for helping clients tell their unique stories through their brands. She has loved horses her whole life and rides for fun, but happily spends most of her equestrian time ringside, supporting her daughter, who is an FEI Dressage Junior/Young Rider. During her free time, you will find her at the beach, hiking, or globetrotting.

Nicole Williams, Consultant
Nicole Williams

Nicole Williams grew up in New York and started riding horses at the age of nine when she moved to Virginia. She spent many years showing in local and rated shows which grew her love for the sport. While attending Florida Atlantic University for her degree in sociology, she also competed in the equitation with FAU’s IHSA team. Nicole knew from the start that she wanted to incorporate horses into her career and is excited to work with clients at Entrigue while still riding in the hunter/jumper ring! 

Laila Edwards
Laila Edwards
Jr. Consultant

Laila Edwards is an FEI Dressage Junior/Young Rider based in Wellington, FL and Annapolis, MD. She is currently a dual enrollment student working toward her BA in Communications and International Business. Laila is passionate about horses and nurturing her intellectual and creative spirits. When not training or studying, Laila enjoys spending time at the beach, playing her guitar, or hanging out with family and friends.

Robin Vela
Google Ads Strategist

Robin is a Subject Matter Expert in digital marketing, with over two decades of experience, including paid search marketing, social ads, SEO, and content creation. She is also an author with several published works. While she’s lived in New York and the Pacific Northwest, she calls Plano, Texas home. Outside of work, when she’s not writing, she enjoys spending time with her son, Tristan, and watching horror movies.

Scott Allen
Web Developer

Hailing from the horse capital of the world, Ocala, FL, Scott holds a B.S. in Electronic Engineering Technology from DeVry Institute. He was a Lead Programmer at Rockwell (now Boeing) before embarking on his own to develop websites. He enjoys the variety of work involved in website development, and the challenge of bringing someone’s vision to fruition. In his spare time, he enjoys video games, going to the movies, watching horse shows at the new World Equestrian Center with his wife (a horse fanatic), and traveling across the US and Europe.

Carol Shearer, Web Designer
Carol Shearer
Web Designer

Carol Shearer is a web designer with a particular passion for helping small business owners and non-profit organizations achieve a professional web presence.  Having spent much of her career in local government, in 2015 she launched her own web design business, and never looked back.  She brings unique insights to her work with equestrian professionals and businesses after having spent more than 10 years following & supporting her daughter’s riding career. Originally from California, she and her husband now call the beautiful South Puget Sound area of Washington state home.  

Joey Kim, Graphic Artist for Entrigue Consulting
Manhea Joey Kim
Graphic Artist

Manhea Joey Kim is a multi-talented director, editor, & graphic designer with an excellent eye for visual design and a strong sense of story. A Southern California native & a lover of satire and social commentary expressed through art, Joey is also a six-year veteran of the United States Navy who served as a combat photographer and video journalist. A proud graduate of SERE (Survival, Evasion, Resistance and Escape) training, Joey also holds advanced degrees in both film production/directing & supply chain management/logistics.

Angel Hartline Bio Photo
Angel Hartline
Web Design - Graphic Design

Angel Hartline is a Product Development & Graphic Art Professional. She provides graphic design, illustration, web development, & product development services. Angel’s family claims she started drawing as soon as she was old enough to hold a pencil. She has designed many fabrics & products in the home decor & craft industry over the years and creates playful characters and patterns. She loves vibrant, cheerful designs and bringing each character to life. 

Celeo Ramos
Graphic Artist

Celeo Ramos is a graduate from the Masters program at Pratt Institute in New York City. He is a well seasoned designer, with great taste for quality in branding, web design, and packaging. Sketching is at the core of his skills, allowing explorations and creativity to flow. His 16 years of experience in design for print and web also includes photography and video editing. When he’s not busy solving business problems with design, you can find him chasing his 3 boys in sunny Florida.

Veronica Green-Gott

Veronica is a copywriter with nearly two decades of experience in the equestrian field. She has written professionally for Practical Horseman Magazine, Eventing Nation, and Elite Equestrian. Originally from Massachusetts, Veronica's current home base is in Western Maryland. When she's not writing or running her company, Golden Fleece Farm, she spends the majority of her time training her off-the-track-thoroughbred, LB, to compete in Eventing. 

Jane Smith, tax specialist for marketing consultants
Jane Smith
CPA, MBA, Tax Specialist

Jane Smith has worked in a variety of accounting, finance, estimating, budget, audit, and compliance positions in a $40B corporation, for the US government, and for several smaller companies.  She currently maintains a tax and consulting practice based in Orlando, Florida, and is a CPA licensed in Colorado.

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