Meet The Team
A dedicated full-service digital marketing and creative agency, Entrigue knows how to handle your campaign with expertise. We are entrepreneurs, too. So as marketing and brand experts, we understand the unique challenges and opportunities of our clients. With our creative insightful approach to sophisticated communication, we tailor each service package to address your individual market and goals to strategically approach consumers and clients.
Our 'win-win' approach works to help your company develop brand and consumer relationships where all parties benefit in growth. We are the only equestrian marketing agency working across all major equestrian sports - horse racing, dressage, show jumping and eventing - that also has strong relationships and consultancy links to leading companies in many other fields. Whether you need a comprehensive marketing campaign, brand strategy, equine public relations, rider sponsorship packages, equestrian ads, or graphics and web design, we have the tools to help you achieve your goals.
We have a proven track record in brand development, marketing, strategic business planning, sales, and web design. To find out more about our small business development services, please contact us.
Entrigue Consulting offers its clients Full service equestrian marketing, brand strategies, equestrian sponsorship development, website design and rider representation.
Founder and CEO
Kelly Artz holds an MFA in Film and Television Production from UCLA and Bachelors in Psychology from the University of Northern Colorado. Kelly founded Entrigue to combine her skills of production and marketing in an area she is passionate about. An avid eventer turned FEI dressage rider, with a knack for marketing and branding, her connections in American Thoroughbred Horse Racing, Dressage, and Eventing led her to help equestrian brands and professional riders across horse sports strategize their digital identity. She has represented many Olympians and top riders including: Laura Graves, Will Simpson, Sarah Tubman (Lockman), Marie Meyers, Marisa Festerling, David Marcus, and jockey Kayla Stra. Kelly has collaborated with some of the largest organizations in equestrian sports including the Kentucky Derby, Breeder's Cup, Adequan Global Dressage Festival, and Longines Global Champions Tour.
COO & Sr Consultant
Claire Trafton holds an MBA, BS in Equestrian Science, and a BS in Business Marketing from William Woods University. Claire oversees daily operations at Entrigue, establishes media buy strategies, and assists the creative team on projects such as web design, print advertising, graphic design, and more. Claire also manages paid social media campaigns, creates digital assets and print materials, and consults on small business strategies. She is a lifelong equestrian and currently rides and competes in reining with her 4yo mare. She grew up riding in the western all-around, from pleasure to hunter under saddle and cow horse. Claire is originally from Colorado and now lives in Michigan, enjoying kayaking, hiking, and reading in her free time when she’s not at the barn.
Helene Langer is an Accounting Specialist who focuses on small to medium size Business Operations and Management. She holds a Bachelors in Business Marketing from California State University, Long Beach and is a Quickbooks Certified ProAdvisor. She has extensive experience managing commercial real estate and handles the business operations for many Equine Professionals across the country. In her spare time, Helene enjoys hanging out with her family, riding and off-roading.
Sean Mosher-Smith is an award-winning creative director with over 20 years of experience in the creative marketing and entertainment industries building brand campaigns for a wide variety of global companies. He specializes in creative direction for consumer and trade identity design, packaging, imaging, illustration, and interior design. Sean served as VP/Creative Director for Virgin and Capitol Records, overseeing all imaging and creative direction for artists such as Lenny Kravitz, The Rolling Stones, Christina Aguilera, Iggy Pop, Dave Matthews Band, Courtney Love, Tori Amos, and Joss Stone. Other clients have included Remy Martin, Google, Virgin, Sony, Burberry, Sirius, Nickelodeon, Victoria Secret, Johnson & Johnson, Warner Brothers, Universal, Sephora, ESPN XGames, Nike, Adidas, Kyocera, Mercedes, and more.
Nicole Williams grew up in New York and started riding horses at the age of nine when she moved to Virginia. She spent many years showing in local and rated shows which grew her love for the sport. While attending Florida Atlantic University for her degree in sociology, she also competed in the equitation with FAU’s IHSA team. Nicole knew from the start that she wanted to incorporate horses into her career and is excited to work with clients at Entrigue while still riding in the hunter/jumper ring!
Michaela Meyers is an Ad Operations Specialist with 10 years of experience working with various digital advertising platforms across several industries (Music, Retail, Film, Sports, Events, Streaming). She originally hails from San Luis Obispo, CA and made Los Angeles her home base after graduating from Pepperdine University. A comedian at heart - she is the proud Alum of The Groundlings Theater and Second City LA. In her free time, Michaela enjoys traveling, camping, and cooking.
Sr Digital Strategist
Angelica Rozewicz is a digital marketer and senior strategist, who got her start in digital marketing in 2005. She specializes in digital sales utilizing paid and organic traffic strategies. Her mission is to bring the power of the internet to small and medium sized businesses that would otherwise be lost in the online world. At Entrigue, she oversees the management of both social media and Google ads, and helps our team strategically continue to optimize and scale our clients' digital ad campaigns.
Natalie is a New Jersey native with a BA in fine arts from Montclair State University. After graduation she spent time in the San Francisco Bay Area, and then later relocated to Lexington, KY. Her background includes 20 years in web design and development with a life long passion as a hunter jumper. More recently, while living in Kentucky, Natalie has fallen in love with the world of thoroughbred racing. This new found love led to a horse racing partnership with Brilliant Racing where she is a managing partner. Natalie is excited to share her many years of expertise with Entrigue.
Graduated with a bachelors in Journalism and Media Studies, Romel continued his education and pursued his masters in Computer Science while working in radio for KOMP 92.3, in Las Vegas, Nevada. Over seven years of web development experience in a variety of tech and marketing industries, Romel applied what he learned and turned it in a lucrative Limited Liability Company (LLC); whether its from his part time or full time career, Romel works 24/7. On occasion he does take days off unplugged and travels as much as he can or spends time with his daughter.
Celeo Ramos is a graduate from the Masters program at Pratt Institute in New York City. He is a well seasoned designer, with great taste for quality in branding, web design, and packaging. Sketching is at the core of his skills, allowing explorations and creativity to flow. His 16 years of experience in design for print and web also includes photography and video editing. When he’s not busy solving business problems with design, you can find him chasing his 3 boys in sunny Florida.
Manhea Joey Kim
Manhea Joey Kim is a multi-talented director, editor, & graphic designer with an excellent eye for visual design and a strong sense of story. A Southern California native & a lover of satire and social commentary expressed through art, Joey is also a six-year veteran of the United States Navy who served as a combat photographer and video journalist. A proud graduate of SERE (Survival, Evasion, Resistance and Escape) training, Joey also holds advanced degrees in both film production/directing & supply chain management/logistics.
Kristin Lee is the owner and founder of Kristin Lee Photography LLC. She attended Brooks Institute for Photography, obtaining her Bachelor of Fine Arts in Professional Photography in 2012. She has photographed covers for Sidelines, Special Olympics 2015, and more. It is about capturing that one moment for riders and their horses. Kristin is a leading equestrian photographer of Los Angeles circuit horse shows, products shoots, editorials and brand photo shoots. Kristin is available to Entrigue clients to capture lifestyle content for social, ads, press, and more.
CPA, MBA, Tax Specialist
Jane Smith has worked in a variety of accounting, finance, estimating, budget, audit, and compliance positions in a $40B corporation, for the US government, and for several smaller companies. She currently maintains a tax and consulting practice based in Orlando, Florida, and is a CPA licensed in Colorado.