The latest from the
equestrian marketing world 

If you're involved in horse sales—whether buying, selling, importing, or simply keeping an eye on the market—a significant policy shift is already impacting how the international equestrian world operates. As of August 2025 , the U.S. has enacted import tariffs on horses from several key European nations. While initial concerns centered on a possible 30% rate, the actual tariff amounts vary by country and purpose of importation. These changes are not just bureaucratic ; the

So, I think we are all thinking the same thing… “What the heck is the deal with the US Open?” Will this change our sport for the better? Who is going? How do you go? When? Lots of questions emerge when new championships hop on the circuit, and us riders wait eagerly to see how it will play out. Luckily, we have done some research to answer all of your questions, so that it’s easy to follow along: from the qualification process and understanding how it will affect our sport go

Equestrian Livestream Guide: 2025 Spring Though the winter equestrian circuits may be behind us, there’s still plenty to look forward to this spring. With the close of Wellington's Winter Equestrian Festival and Desert Circuit, the spotlight now shifts to a jam-packed season of top-level dressage, show jumping, eventing, and equitation finals. Whether you';re following the FEI World Cup series, the Global Champions League , or just want to catch the action from your favorite

Our Top Five Must-Have’s to Achieve Results from Your Marketing Efforts 1. Define Your Goals It’s Uber important to discern the end goal of your marketing efforts. Exactly what do you want to achieve? Without this, there is no way to solidify a strategy or action plan. Whether you’re looking to increase brand awareness, boost sales, introduce a new product, or grow your social media following, it’s crucial to have the laser focus to align your strategies accordingly. For inst