The latest from the
equestrian marketing world 

If you're involved in horse sales—whether buying, selling, importing, or simply keeping an eye on the market—a significant policy shift is already impacting how the international equestrian world operates. As of August 2025 , the U.S. has enacted import tariffs on horses from several key European nations. While initial concerns centered on a possible 30% rate, the actual tariff amounts vary by country and purpose of importation. These changes are not just bureaucratic ; the

So, I think we are all thinking the same thing… “What the heck is the deal with the US Open?” Will this change our sport for the better? Who is going? How do you go? When? Lots of questions emerge when new championships hop on the circuit, and us riders wait eagerly to see how it will play out. Luckily, we have done some research to answer all of your questions, so that it’s easy to follow along: from the qualification process and understanding how it will affect our sport go

Equestrian Livestream Guide: 2025 Spring Though the winter equestrian circuits may be behind us, there’s still plenty to look forward to this spring. With the close of Wellington's Winter Equestrian Festival and Desert Circuit, the spotlight now shifts to a jam-packed season of top-level dressage, show jumping, eventing, and equitation finals. Whether you';re following the FEI World Cup series, the Global Champions League , or just want to catch the action from your favorite

Our Top Five Must-Have’s to Achieve Results from Your Marketing Efforts 1. Define Your Goals It’s Uber important to discern the end goal of your marketing efforts. Exactly what do you want to achieve? Without this, there is no way to solidify a strategy or action plan. Whether you’re looking to increase brand awareness, boost sales, introduce a new product, or grow your social media following, it’s crucial to have the laser focus to align your strategies accordingly. For inst

To put it simply, being a horse trainer can be a lot. It takes long hours, determination, and grit. During the long weeks, impeccable attention to detail is necessary for each horse. Whether it’s a specific training regimen, medical examination, or just overall health, all horses require personalized aspects for optimal development, and it is a trainer’s responsibility to remember all of it and keep their owner or client happy! In addition to the development of the horses in

As an equestrian business owner, you know that marketing is essential, but when it comes to knowing just how much to spend, you might feel conflicted and even tentative. The good news is that this is completely normal—it’s your right to feel protective of your financial resources! Just know there are steps you can take to gain the clarity and confidence you need to develop a thoughtful marketing strategy that avoids frivolous spending and ensures greater success. A general be

Social media contests and giveaways can be a super strategy to ignite brand awareness. This kind of contest encourages follower engagement, highlights brand persona, and increases brand awareness in a dynamic and interactive way. When done well, contests rapidly bolster company growth in cost-effective approaches. If this concept is new to you, here’s some information to get you started!     Contest Type “What kind of contest is best for my brand?” There are multiple social m

It’s 2024, so let’s be honest– looking for a place to board your horse… you Google. Looking for someone to come give your horse PEMF?... Google. Need to make a quick stop at a tack shop or feed store down the road while at a horse show? Just use Google for the address and a seamless click to Google Maps and you’re en route! Today as a customer, it’s easy to just type what you are looking for in the little box and boom! Businesses near you pop up so you can find the closest on

You’re checking your Facebook ads per usual only to find that your once-amazing reach has dropped– by a huge percentage. What happened? You’re using the exact same audience… We have two words for you: iOS 14. In September of 2020, Apple released iOS 14, also known as the bane of every Facebook advertiser’s existence. Since that update, Apple has started to ask mobile users to opt in to ad conversion and tracking data. Yup, that’s right– the exact data that Facebook relies on

Few sponsored riders truly enjoy being in front of the camera. After all, we all got into this sport for our horses– not to act like models. So, when you do have to have an equestrian photoshoot, you want to get the absolute most content out of the shoot you can. Maximizing your photoshoot is a little bit art and a little bit science. Our CEO and Creative Director for many of our professional riding clients, Kelly Artz, gave us the inside scoop on how to maximize your next sh

Have you ever seen a reel on Instagram or TikTok with a transition that you just couldn’t stop watching?

How often are you left scrambling to find the perfect image or video for your next social media post?

If you’re an equine business owner, then you’ve probably heard about SEO.

It is no secret that inflation is a hot topic right now– not just with small businesses but with everyday home budgets as well. Data from MetLife and the U.S. Chamber of Commerce found that 85% of surveyed small-business owners expressed concern about inflation, and that 1 in 3 listed inflation as their top business concern. As if recovering from the economic shifts and supply chain woes caused by the pandemic wasn't enough, now there is a whole lot of talk about market insta

By now, you are probably aware of Instagram’s latest feature - Reels. For those of you that are not, Reels are short video clips that you are able to share with your viewers. You may be wondering how long Instagram Reels can be. Well, we’ve got the answer! Up to 90 seconds long. You may add audio, edit the video, and add instant effects making them much more visibly pleasing than regular videos and photos. For businesses, Reels have become a complete gold mine in helping foll

Insurance. It’s an important part of the smart professional equestrian’s financial plan — you have it to keep your business and personal assets financially protected in the case of the unexpected. But, are you really covered like you think you are, or should be? You might assume you have all the coverage you need, but do you really? Equine Mortality / Loss of Use will insure the value of your horse, or the loss of it’s income due to an injury or illness. Equine Major Medica

Let’s face it, managing a business is hard. Especially an equestrian facility that is home to numerous horses, is a paradise for multiple students and owners, and is a workplace for several trainers and instructors. Luckily, we live in the era of technology and there is an abundance of tools right at our fingertips. There’s no doubt that the best part of owning or managing an equine business is riding the horses and ponies that come into your barn. Check out these three diff

With most people spending hours a day on their phones and computers, one of the best places to reach potential customers today is online. Gone are the days when taking out an ad in the newspaper would land you a handful of new local customers. Today, online ads can reach customers all over the world with the exact interests and qualities that you know make up your ideal buyer. If you own an equine business and aren’t running any online ads, odds are that you are missing out o

Originally published on Horse Nation . Let’s face it, we’ve all felt the financial strain of COVID-19, especially our Made in USA small businesses. From stores being forced to close and people staying home, many vendors may have to close their doors for good. That being said, no time is better than the present to support our US stores! You can feel good about each purchase knowing you are supporting local communities. For our stateside readers, we have come up with a list of

Originally Published on Horse Nation . Let’s face it, nowadays we are not able to ride quite as often as we would like to. Maybe you're riding less, or unable to ride at all. We know it's for the best, but we also know it's still frustrating to not be able to do what you love! That being said, just because we’re not in the saddle does not mean our training has to stop. Being at home we are still able to continue our training and education, and here’s how! We have compiled a