The latest from the
equestrian marketing world 

The equestrian industry is rooted in tradition, discipline, and hard work especially for professional grooms in FEI dressage, show jumping, and hunter/jumper barns. As Generation Z enters the workforce, they are bringing fresh perspectives on work-life balance, communication, and workplace culture. This blog explores how Gen Z is reshaping the industry and how barn managers can build stronger, more sustainable teams for the future.

Marketing in the equine industry requires a unique approach. It’s not just about selling products or services; it’s about connecting with a passionate community that values trust, expertise, and authenticity. Over the years, we've studied top equine marketing companies and learned what makes their strategies effective. In this post, we'll share proven tactics that can help equestrian brands, equine businesses, and professional riders build strong online identities, expand the

Creating a website for an equestrian brand or business is more than just putting up a few pages online. It’s about building a digital presence that reflects the passion, professionalism, and unique qualities of the equestrian world. Whether you’re a professional rider, a stable owner, or a supplier of equine products, your website needs to connect with your audience and stand out in a competitive market. In this post, we'll share practical insights on how to craft impactful e

When it comes to promoting equestrian brands, equine businesses, or professional riders, Facebook ads offer a powerful way to reach the right audience. But simply running ads is not enough. To truly maximize your return on investment (ROI), you need a clear strategy tailored to the unique equestrian market. We've worked closely with many clients in this space, and are excited to share practical tips and insights that will help you get the most from your Facebook advertising e

When it comes to growing your equestrian brand or business, choosing the right marketing partner is crucial. The equine industry has unique needs and challenges that require a specialized approach. I’ve seen many businesses struggle when they try to work with general marketing firms that don’t understand the nuances of the equestrian world. That’s why partnering with a specialized equine marketing firm can make all the difference. In this post, I’ll walk you through the key f

Posted: April 6, 2026 Wellington, FL – Entrigue Inc. is reinforcing its commitment to elevating business intelligence within the equestrian industry through the launch of a new masterclass series focused on U.S. tariffs, import costs, and financial strategy. Horseflight joins the initiative as presenting partner, supporting a shared vision of greater transparency and sophistication in international horse trade and travel. This latest initiative builds on Entrigue’s establishe

When equestrians think about the cost of competing, the focus is usually on training, entry fees, and horse care. But a major hidden factor—oil prices—quietly impacts everything from transportation and feed to show operations and travel, shaping costs across the entire industry.

If you're involved in horse sales—whether buying, selling, importing, or simply keeping an eye on the market—a significant policy shift is already impacting how the international equestrian world operates. As of August 2025 , the U.S. has enacted import tariffs on horses from several key European nations. While initial concerns centered on a possible 30% rate, the actual tariff amounts vary by country and purpose of importation. These changes are not just bureaucratic ; the

So, I think we are all thinking the same thing… “What the heck is the deal with the US Open?” Will this change our sport for the better? Who is going? How do you go? When? Lots of questions emerge when new championships hop on the circuit, and us riders wait eagerly to see how it will play out. Luckily, we have done some research to answer all of your questions, so that it’s easy to follow along: from the qualification process and understanding how it will affect our sport go

Equestrian Livestream Guide: 2025 Spring Though the winter equestrian circuits may be behind us, there’s still plenty to look forward to this spring. With the close of Wellington's Winter Equestrian Festival and Desert Circuit, the spotlight now shifts to a jam-packed season of top-level dressage, show jumping, eventing, and equitation finals. Whether you';re following the FEI World Cup series, the Global Champions League , or just want to catch the action from your favorite

Our Top Five Must-Have’s to Achieve Results from Your Marketing Efforts 1. Define Your Goals It’s Uber important to discern the end goal of your marketing efforts. Exactly what do you want to achieve? Without this, there is no way to solidify a strategy or action plan. Whether you’re looking to increase brand awareness, boost sales, introduce a new product, or grow your social media following, it’s crucial to have the laser focus to align your strategies accordingly. For inst

To put it simply, being a horse trainer can be a lot. It takes long hours, determination, and grit. During the long weeks, impeccable attention to detail is necessary for each horse. Whether it’s a specific training regimen, medical examination, or just overall health, all horses require personalized aspects for optimal development, and it is a trainer’s responsibility to remember all of it and keep their owner or client happy! In addition to the development of the horses in

As an equestrian business owner, you know that marketing is essential, but when it comes to knowing just how much to spend, you might feel conflicted and even tentative. The good news is that this is completely normal—it’s your right to feel protective of your financial resources! Just know there are steps you can take to gain the clarity and confidence you need to develop a thoughtful marketing strategy that avoids frivolous spending and ensures greater success. A general be

Social media contests and giveaways can be a super strategy to ignite brand awareness. This kind of contest encourages follower engagement, highlights brand persona, and increases brand awareness in a dynamic and interactive way. When done well, contests rapidly bolster company growth in cost-effective approaches. If this concept is new to you, here’s some information to get you started! Contest Type “What kind of contest is best for my brand?” There are multiple social m

It’s 2024, so let’s be honest– looking for a place to board your horse… you Google. Looking for someone to come give your horse PEMF?... Google. Need to make a quick stop at a tack shop or feed store down the road while at a horse show? Just use Google for the address and a seamless click to Google Maps and you’re en route! Today as a customer, it’s easy to just type what you are looking for in the little box and boom! Businesses near you pop up so you can find the closest on

You’re checking your Facebook ads per usual only to find that your once-amazing reach has dropped– by a huge percentage. What happened? You’re using the exact same audience… We have two words for you: iOS 14. In September of 2020, Apple released iOS 14, also known as the bane of every Facebook advertiser’s existence. Since that update, Apple has started to ask mobile users to opt in to ad conversion and tracking data. Yup, that’s right– the exact data that Facebook relies on

Few sponsored riders truly enjoy being in front of the camera. After all, we all got into this sport for our horses– not to act like models. So, when you do have to have an equestrian photoshoot, you want to get the absolute most content out of the shoot you can. Maximizing your photoshoot is a little bit art and a little bit science. Our CEO and Creative Director for many of our professional riding clients, Kelly Artz, gave us the inside scoop on how to maximize your next sh

Have you ever seen a reel on Instagram or TikTok with a transition that you just couldn’t stop watching?

How often are you left scrambling to find the perfect image or video for your next social media post?

If you’re an equine business owner, then you’ve probably heard about SEO.