Boss Mare Blog | Entrigue Consulting

Some articles previously featured on:

All Posts

Insurance For The Equine Professional

Insurance. It’s an important part of the smart professional equestrian’s financial plan — you have it to keep your business and personal ...

Entrigue Consulting

Managing and Scaling Your Business: Software Systems for Equestrians

Let’s face it, managing a business is hard. Especially an equestrian facility that is home to numerous horses, is a paradise for multiple...

Entrigue Consulting

How to Use Online Ads to Increase Sales for Your Equine Business

With most people spending hours a day on their phones and computers, one of the best places to reach potential customers today is online....

Entrigue Consulting

Shop Equestrian: Made in the USA!

Originally published on Horse Nation. Let’s face it, we’ve all felt the financial strain of COVID-19, especially our Made in USA small bu...

Entrigue Consulting

On Lockdown? Keep Riding!

Originally Published on Horse Nation. Let’s face it, nowadays we are not able to ride quite as often as we would like to. Maybe you're r...

Entrigue Consulting

Advice for Equine Business Owners During COVID-19

Originally Published on Horse Nation. COVID-19 has changed the world quickly and in ways that most of us never thought possible. Who wou...

Entrigue Consulting

Laying Down the Law: Don’t Leave Your Equine Career Vulnerable

Originally published on Horse Nation. Launching into a professional equestrian career feels a lot like getting baptized by fire. The succ...

Entrigue Consulting

Catch a Ride, Catch a Rider: Job Site Just for Equestrians

Originally published on Horse Nation. Find out what’s shaking up the equine industry when it comes to jobs, finding perfect fits, and cat...

Entrigue Consulting

Keep The Barn Dust Off Your E-Commerce Site

Originally published on Horse Nation. I know we've never met, and I haven't seen your online store, but if you're running an outdated web...

Entrigue Consulting

Digital Lunge Lesson: Making the Most of Paid Ads

Originally published on Horse Nation. Marketing is the big picture. From your social media posts to ambassador programs, to your website,...

Entrigue Consulting

How To Leverage Your Value Online

Years of data prove the digital presence method works, so why don't we see more horse businesses crush it online? Our industry thrives on...

Entrigue Consulting

Trick or Treat: Pony Schemes

Halloween is arguably one of the best holidays of the year. I mean who doesn’t love dressing up in costumes and getting free candy? The f...

Claire Trafton

Equestrians and Social Media

As an equestrian, you're probably using social media as a rider or to help promote your small business. If you're trying to build your ac...

Claire Trafton

Now Hiring: Considerations For Professionals & Working Students

Finding the right job or finding the right employee can be a tough search. Right now, it seems like every trainer is hiring, but they can...

Entrigue Consulting

Straight from the Trainer's Mouth: Marketing for Professional Riders

Making the leap from a competitive young rider to the professional ranks of dressage can feel like jumping the Grand Canyon. Just like me...

Claire Trafton

Playing the Game: Client Relation Tips for Trainers

It’s important for trainers to understand that running their own training business is just that--a business. At the end of the day, succe...

Claire Trafton

Amateurs and Brand Ambassadorships

Social media, ambassadorships, and professional rider status have been a hot topic lately. When USEF “clarified” their amateur rule, GR13...

Claire Trafton

Run Your Business With Integrity

Talking about ethics in the equine world is like talking about politics--it can go on all day. There are ethical matters in training, show...

Claire Trafton

Show Sponsorship for Dummies

With the summer show season upon us, many small businesses will receive requests for show sponsorship, and many will wonder how to best u...

Entrigue Consulting

Horses and Social Media: Horse Selling 101

Social media makes it easier than ever to list horses for sale — but there are plenty of pitfalls to avoid in order to create an eye-catc...

{"items":["5ff5ff981b05110017e77daf","5fa0062ee5c21e001744c68c","5f28264693ca1100171d977f","5ed571ddba250f0017621a20","5e9f0c7d0c2afc001760f945","5e78d190ade950002d2a2961","5e1e277a543cb10017afd26b","5df1593c440dd400176f1e3c","5d7fa0d0950de40017b15caa","5d5edc1b554ecc0016105c09","5d28f6527dcb4f00169a602a","5bd7f57ac89006001afeb845","5b92d1df3e12200014e0da1b","5b94a15b45edac0270d963d8","5b92d5f7bd82c200148743d2","5b92d551b75bb60014d9dd10","5b92d25328e41800141bbd35","5b92d0443e12200014e0d764","5b92ceefb75bb60014d9d159","5b9581593a859f01ecc118f6"],"styles":{"galleryType":"Columns","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":1.3333333333333333,"isVertical":true,"gallerySize":30,"collageAmount":0,"collageDensity":0,"groupTypes":"1","oneRow":false,"imageMargin":32,"galleryMargin":0,"scatter":0,"rotatingScatter":"","chooseBestGroup":true,"smartCrop":false,"hasThumbnails":false,"enableScroll":true,"isGrid":true,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":1,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":50,"rotatingGroupTypes":"","rotatingCropRatios":"","columnWidths":"","gallerySliderImageRatio":1.7777777777777777,"numberOfImagesPerRow":1,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":true,"viewMode":"preview","thumbnailSpacings":4,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_THE_RIGHT","galleryTextAlign":"center","scrollSnap":false,"itemClick":"nothing","fullscreen":true,"videoPlay":"hover","scrollAnimation":"NO_EFFECT","slideAnimation":"SCROLL","scrollDirection":0,"scrollDuration":400,"overlayAnimation":"FADE_IN","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"NEVER_SHOW","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","imagePlacementAnimation":"NO_EFFECT","calculateTextBoxWidthMode":"PERCENT","textBoxHeight":0,"textBoxWidth":200,"textBoxWidthPercent":50,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"loadMoreButtonText":"","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"ATTACHED_BACKGROUND","itemBorderWidth":1,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":"1","videoLoop":true,"jsonStyleParams":"","gallerySizeType":"px","gallerySizePx":940,"allowTitle":true,"allowContextMenu":true,"textsHorizontalPadding":-30,"itemBorderColor":{"value":"rgba(209, 224, 235, 0.75)"},"showVideoPlayButton":true,"galleryLayout":2,"targetItemSize":940,"selectedLayout":"2|bottom|1|fill|true|0|true","layoutsVersion":2,"selectedLayoutV2":2,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0.5},"container":{"width":940,"galleryWidth":972,"galleryHeight":0,"scrollBase":0,"height":null}}