Entrigue ConsultingInsurance For The Equine Professional Insurance. It’s an important part of the smart professional equestrian’s financial plan — you have it to keep your business and personal...
Entrigue ConsultingManaging and Scaling Your Business: Software Systems for EquestriansLet’s face it, managing a business is hard. Especially an equestrian facility that is home to numerous horses, is a paradise for multiple...
Entrigue ConsultingHow to Use Online Ads to Increase Sales for Your Equine BusinessWith most people spending hours a day on their phones and computers, one of the best places to reach potential customers today is online....
Entrigue ConsultingShop Equestrian: Made in the USA!Originally published on Horse Nation. Let’s face it, we’ve all felt the financial strain of COVID-19, especially our Made in USA small...
Entrigue ConsultingOn Lockdown? Keep Riding!Originally Published on Horse Nation. Let’s face it, nowadays we are not able to ride quite as often as we would like to. Maybe you're...
Entrigue ConsultingAdvice for Equine Business Owners During COVID-19Originally Published on Horse Nation. COVID-19 has changed the world quickly and in ways that most of us never thought possible. Who...
Entrigue ConsultingLaying Down the Law: Don’t Leave Your Equine Career VulnerableOriginally published on Horse Nation. Launching into a professional equestrian career feels a lot like getting baptized by fire. The...
Entrigue ConsultingCatch a Ride, Catch a Rider: Job Site Just for EquestriansOriginally published on Horse Nation. Find out what’s shaking up the equine industry when it comes to jobs, finding perfect fits, and...
Entrigue ConsultingKeep The Barn Dust Off Your E-Commerce SiteOriginally published on Horse Nation. I know we've never met, and I haven't seen your online store, but if you're running an outdated...
Entrigue ConsultingDigital Lunge Lesson: Making the Most of Paid AdsOriginally published on Horse Nation. Marketing is the big picture. From your social media posts to ambassador programs, to your website,...
Entrigue ConsultingHow To Leverage Your Value OnlineYears of data prove the digital presence method works, so why don't we see more horse businesses crush it online? Our industry thrives on...
-Trick or Treat: Pony SchemesHalloween is arguably one of the best holidays of the year. I mean who doesn’t love dressing up in costumes and getting free candy? The...
Claire TraftonEquestrians and Social MediaAs an equestrian, you're probably using social media as a rider or to help promote your small business. If you're trying to build your...
Claire TraftonNow Hiring: Considerations For Professionals & Working StudentsFinding the right job or finding the right employee can be a tough search. Right now, it seems like every trainer is hiring, but they...
-Straight from the Trainer's Mouth: Marketing for Professional RidersMaking the leap from a competitive young rider to the professional ranks of dressage can feel like jumping the Grand Canyon. Just like...
Claire TraftonPlaying the Game: Client Relation Tips for TrainersIt’s important for trainers to understand that running their own training business is just that--a business. At the end of the day,...
Claire TraftonAmateurs and Brand AmbassadorshipsSocial media, ambassadorships, and professional rider status have been a hot topic lately. When USEF “clarified” their amateur rule,...
Claire TraftonRun Your Business With IntegrityTalking about ethics in the equine world is like talking about politics--it can go on all day. There are ethical matters in training,...
Claire TraftonShow Sponsorship for DummiesWith the summer show season upon us, many small businesses will receive requests for show sponsorship, and many will wonder how to best...
-Horses and Social Media: Horse Selling 101Social media makes it easier than ever to list horses for sale — but there are plenty of pitfalls to avoid in order to create an...