Entrigue Consulting
Inflation, Financial Instability and Marketing: The game is heating up!
It is no secret that inflation is a hot topic right now– not just with small businesses but with everyday home budgets as well. Data from...
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Entrigue Consulting
Getting Reel: Instagram’s New Feature is a Must to Gain Marketing Momentum
By now, you are probably aware of Instagram’s latest feature - Reels. For those of you that are not, Reels are short video clips that you...
Entrigue Consulting
Insurance For The Equine Professional
Insurance. It’s an important part of the smart professional equestrian’s financial plan — you have it to keep your business and personal...
Entrigue Consulting
Managing and Scaling Your Business: Software Systems for Equestrians
Let’s face it, managing a business is hard. Especially an equestrian facility that is home to numerous horses, is a paradise for multiple...
Entrigue Consulting
How to Use Online Ads to Increase Sales for Your Equine Business
With most people spending hours a day on their phones and computers, one of the best places to reach potential customers today is online....
Entrigue Consulting
Shop Equestrian: Made in the USA!
Originally published on Horse Nation. Let’s face it, we’ve all felt the financial strain of COVID-19, especially our Made in USA small...
Entrigue Consulting
On Lockdown? Keep Riding!
Originally Published on Horse Nation. Let’s face it, nowadays we are not able to ride quite as often as we would like to. Maybe you're...
Entrigue Consulting
Advice for Equine Business Owners During COVID-19
Originally Published on Horse Nation. COVID-19 has changed the world quickly and in ways that most of us never thought possible. Who...
Entrigue Consulting
Laying Down the Law: Don’t Leave Your Equine Career Vulnerable
Originally published on Horse Nation. Launching into a professional equestrian career feels a lot like getting baptized by fire. The...
Entrigue Consulting
Catch a Ride, Catch a Rider: Job Site Just for Equestrians
Originally published on Horse Nation. Find out what’s shaking up the equine industry when it comes to jobs, finding perfect fits, and...
Entrigue Consulting
Keep The Barn Dust Off Your E-Commerce Site
Originally published on Horse Nation. I know we've never met, and I haven't seen your online store, but if you're running an outdated...
Entrigue Consulting
Digital Lunge Lesson: Making the Most of Paid Ads
Originally published on Horse Nation. Marketing is the big picture. From your social media posts to ambassador programs, to your website,...
Entrigue Consulting
How To Leverage Your Value Online
Years of data prove the digital presence method works, so why don't we see more horse businesses crush it online? Our industry thrives on...
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Trick or Treat: Pony Schemes
Halloween is arguably one of the best holidays of the year. I mean who doesn’t love dressing up in costumes and getting free candy? The...
Claire Trafton
Equestrians and Social Media
As an equestrian, you're probably using social media as a rider or to help promote your small business. If you're trying to build your...
Claire Trafton
Now Hiring: Considerations For Professionals & Working Students
Finding the right job or finding the right employee can be a tough search. Right now, it seems like every trainer is hiring, but they...
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Straight from the Trainer's Mouth: Marketing for Professional Riders
Making the leap from a competitive young rider to the professional ranks of dressage can feel like jumping the Grand Canyon. Just like...
Claire Trafton
Playing the Game: Client Relation Tips for Trainers
It’s important for trainers to understand that running their own training business is just that--a business. At the end of the day,...
Claire Trafton
Amateurs and Brand Ambassadorships
Social media, ambassadorships, and professional rider status have been a hot topic lately. When USEF “clarified” their amateur rule,...
Claire Trafton
Run Your Business With Integrity
Talking about ethics in the equine world is like talking about politics--it can go on all day. There are ethical matters in training,...