Claire TraftonEquestrians and Social MediaAs an equestrian, you're probably using social media as a rider or to help promote your small business. If you're trying to build your...
Claire TraftonNow Hiring: Considerations For Professionals & Working StudentsFinding the right job or finding the right employee can be a tough search. Right now, it seems like every trainer is hiring, but they...
-Straight from the Trainer's Mouth: Marketing for Professional RidersMaking the leap from a competitive young rider to the professional ranks of dressage can feel like jumping the Grand Canyon. Just like...
Claire TraftonPlaying the Game: Client Relation Tips for TrainersIt’s important for trainers to understand that running their own training business is just that--a business. At the end of the day,...